Vagina is #NotaDirtyWord

Posted by on

Say it with us:
I love you.


Momotaro Apotheca is excited to announce the launch of our #NotaDirtyWord campaign—an effort to acknowledge vaginal wellness as an important and respected part of our sexual and reproductive health.

Perpetuated by a lack of education and antiquated views of sexual equality, the word "vagina" has been cast as taboo, fostering unnecessary and regressive stigmas about reproductive health. As a result, adolescents can develop negative, embarrassing, and uncomfortable relationships with their bodies, partners, and health-care professionals that can last throughout their lives.

These negative effects are well documented throughout scientific journals 

  • According to a 2014 study, 65 percent of women were uncomfortable saying the words “vagina” and “vulva,” and 40 percent used “code names” referring to their vaginas.

  • Another study found that 60 percent of women were unable to identify the vulva on a medical illustration of the female reproductive tract. (FYI it's all the external parts including the inner and outer lips.) 

  • Despite the broad concern about possessing, maintaining, or obtaining a “normal shaped vagina," a 2018 study tells us that, "There is so much variation in every category that they concluded even offering an 'average' would be woefully misrepresentative."

Momotaro Apotheca founder and CEO Lindsay Wynn is pushing for a solution:

“By using anatomical language instead of nicknames, we acknowledge vaginal wellness as an important and respected part of our sexual and reproductive health. Feelings, smells, and discomfort are not things to be covered up, but instead frankly discussed and taken care of in a realistic way.”

#NotaDirtyWord is a way to challenge the fact that people often avoid or are uncomfortable talking about their sexual and reproductive health. To mark this campaign, Momotaro Apotheca has created a limited release “#NotaDirtyWord” shirt and crop top to serve as a token of empowerment to anyone wearing them. 10% of proceeds will go to the National Institute for Reproductive Health, an organization that supports reproductive rights.

The National Institute for Reproductive Health (NIRH) continually and proactively works to normalize reproductive health care decisions, particularly those that are stigmatized, such as abortion. As we fight for a society in which everyone has the freedom and ability to control their own lives, we applaud loud-and-proud initiatives that combat stigma around sexual and reproductive health.” – Andrea Miller, President of NIRH Action Fund

    Vagina is not a dirty word. Start saying it.

    “We look forward to supporting our community as they explore their own stories about how these taboos have affected their lives. Friends have already begun to create short videos sharing their own experiences and perspective.” –Lindsay Wynn, CEO of Momotaro Apotheca


    We hope you love your vagina as much as we love you.




    ← Older Post Newer Post →


    • Hello! This campaign is rooted in a design that was stolen from an artist. How do you intend to correct your misstep?

      Jenn on

    Leave a comment